I’m a digital marketing professional based in Charlotte, NC, responsible for executing content-led digital marketing initiatives that drive brand visibility, engagement, and inbound demand. My work spans campaign execution, website content, and multi-channel digital delivery, with a focus on aligning creative output to business objectives and measurable performance outcomes.

Across multiple roles, I’ve owned content and campaign execution end-to-end- from concept development and asset production through launch and performance refinement. This includes leading content production, structuring website content to support discoverability and conversion, developing campaign assets across digital and print, and maintaining cohesive brand presentation across all touchpoints. I’ve also partnered directly with clients and internal teams to translate goals into executable marketing initiatives and used performance insights to guide ongoing improvements.

I’m seeking roles where I can contribute as a hands-on digital marketer within an agency or in-house team, operating across content strategy, campaign execution, and performance-driven marketing. I bring a disciplined, outcome-focused approach to execution and am comfortable being accountable for work that directly impacts brand perception and business growth.

Core Capabilities

• Campaign planning, delivery, and coordination

• Translating strategic goals into executable marketing initiatives

• Website content structure for discoverability and conversion

• Brand positioning and visual consistency

• Performance analysis and reporting

• Brand partnerships, print, and event-based marketing execution

• Client and cross-team collaboration

Selected Professional Highlights

• Led planning and execution of print and in-person marketing initiatives, contributing directly to brand visibility and local market presence

• Established and executed brand partnerships through targeted marketing initiatives, including coordinated content, print collaboration, and event support

• Contributed to marketing initiatives that helped Greystone Hardscapes & Landscapes earn Charlotte’s Best awards in two categories

• Independently developed a 60-page branded portfolio used for both digital and print marketing

View my portfolio or download my resume below for additional details on my experience and work.